Really, how do you depict fresh? This was my most difficult decision, without the use of images, how could I describe, with the layout and design of words, that it was fresh thoughts. To move me through this, I decided the hierarchy of the given phrases and sought to have “Fresh Thoughts” be the first seen and biggest thing on the cover. Next, I decided “2010” was the next of importance, following with “Lasell College” and “Essays from Writing I.” To move me through the project, I decided to allow the words to have movement, like a breezy, Spring day, that’s when I used the Writing on a Path tool in Illustrator, having never used it before, I was interested in what I could come up with. I wanted to add movement and shape to the cover, and I think I accomplished this. My design involves many of the art principals, including Variety (by using larger and smaller typefaces along with 2 different types), Balance (by the use of the smaller phrases swirling into the right hand corner), Dominance (by having “Fresh Thoughts” be the biggest object on the page), and Movement (by having the swirling motion from the words.)
Overall, I had a lot of fun doing this project because I wanted it to be different than what people were thinking. I didn’t want to use an image of any kind but had to decide how to depict the feeling of fresh. I could have resized some of the lines of text better, because some look squished. I am happy about the overall layout and the ideas behind it.
Fresh Thoughts Sketch
Fresh Thoughts Comp
Fresh Thoughts Final
